Who’s Using No-Code Platforms?
Making IT accessible for your work needs
Coding is a hot skill, but coding expertise can’t keep up with the rate we need to digitize our work. It’s also inconceivable for coding skills to be mastered to meet the demand; there's a colossal talent shortage of programmers, so that’s where no-code platforms come in—to bridge the gap and fulfill the need.
No-code platforms, quite unsurprisingly, don’t require users to have coding knowledge. This benefit allows non-IT experts to create and design their work, whether you need it for daily workflow or HR management, online shopping, or mobile applications. Today, we take a look at where no-code is being used (based on our SPEEDA Edge coverage, where we track all the interactions), by exploring four NCDP players and their activities across ecommerce, online food delivery, marketing automation, and even healthcare.
Note: This is not a comprehensive list of use cases, but a few, focusing on some of the high-growth player activities.
Source: SPEEDA Edge custom comparison of NCDP players in focus through the competitive analysis module.
What is a no-code platform?
Since programming is taxing and “expert-reliant”, no-code development platforms (NCDPs) are quite the rage. NCDPs are platforms that utilize familiar functions such as drag-and-drop, filters, data queries, and widgets, to create software without needing to write a single line of code.
Various benefits of no-code have been amply discussed, so let’s dive into some of the action!
Needless to say, ecommerce is booming, and the shopper experience has become heavily reliant on the agility of the online platform. The needs are evolving; newer payment methods like cryptocurrency and BNPL are entering the scene.
We’ve seen high-growth players like Shopify partner with Strike to enable Bitcoin payments.
Shopify, a no-code platform to build ecommerce websites, partnered with Strike, a digital payments platform powered by Bitcoin’s Lightning Network. Through this partnership, Shopify will enable its US Shopify merchants to receive bitcoin payments from global customers as USD, diversifying their existing payment options and reducing the payment costs and processing to instantly convert bitcoin payments to USD and eliminate processing fees.
Likewise, BigCommerce, also a no-code platform for ecommerce websites, partnered with buy-now-pay-later (BNPL) services provider Sezzle. This means enabling BigCommerce’s small and medium-sized merchants to offer interest-free BNPL facilities for end customers, including high-risk borrowers and younger shoppers—seeing that younger demographics are more likely to use staggered payment options.
Online food delivery
During the pandemic, food delivery wasn’t just an option, it was a matter of survival! And we saw online food delivery services’ growth spike.
We also saw players like Wix partner with DoorDash to launch on-demand delivery.
Wix is a no-code platform to build websites, and by having partnered with DoorDash Drive, DoorDash's white-label delivery, it would integrate the drive with Wix Restaurants (its online restaurant solutions platform) to enable Wix users with restaurants to fulfill delivery orders made directly on their website, their Dine App, and their fully Branded App with a flat-rate delivery fee.
The assimilation of no-code to an online food delivery platform shows the potential of a win-win arrangement, where it would allow Wix users a broader delivery fleet and would provide users with APIs, custom onboarding, and real-time delivery tracking, as well as the ability to utilize customer insights and purchase trends.
A while ago, a marketing department was not a focal point for business, but today the marketing game has significantly leveled up, reaching wider, targeted audiences, using more effective tools.
To grasp the vastness of a marketing task, manual administrative functions can now be automated with the benefit of no-code platforms. For instance, LinkedIn strengthened its marketing automation capabilities with Oribi acquisition.
Through this M&A of a marketing data and analytics firm, founded in Israel, LinkedIn can leverage Oribi’s no-code platform, which specializes in marketing agencies, ecommerce, and brands for monitoring and analyzing customer activity on their website. The platform provides solutions for event tracking, customer and marketing campaign attribution, customer journey optimization, and marketing channel analysis.
LinkedIn stated that the acquisition would enhance marketing campaign attribution capabilities, which already include solutions for ad placement, lead generation, account-based marketing, and marketing campaign management. Additionally, it said that its marketing platform achieved a 43% YoY revenue growth.
While marketing data and analytics inform major decisions, combined with no-code, it becomes accessible to a wider user base.
Imagine more efficient healthcare systems. Lives will depend on it.
In September last year, airSlate expanded its services to the healthcare sector. airSlate is also a no-code workflow automation tool that launched new workflow automation packages and e-signature solutions for the healthcare sector.
The HIPAA-ready no-code platform would offer ready-made workflows and healthcare-specific solutions, including appointment scheduling, medical claims processing, reporting, billing, document management, etc.
Additionally, it would offer a set of tools that allow healthcare providers to reduce patient wait times, maximize staff efficiencies, and reduce document errors while meeting industry standards.
Computer programming knowledge, like language, takes expertise and can be totally unintelligible to a “non-speaker”. No-code platforms function as a translator of sorts, making production comprehensible and accessible to a wider audience. We’ve seen NCDPS proliferate in various sectors; where there’s a need to design for a product or service, no-code is proving to be increasingly adopted and diversifying to meet evolving needs. Consider whether your work can benefit from no-code adoption!
For more information on the no-code platform industry and to get an idea of the market map in the space, take a look at our industry hub and hop on a chat with our team to learn more.